In the Silicon Valley Metro, I found a full page ad from the company Planet Orange.
The target audience of this ad must be upper-middle class people of any gender. The picture of the house in the ad appeals to homeowners and the picture of the parents holding a child appeals to parents, mainly ages 25-50. The magazine likely supports the environment with an ad about saving energy and helping the environment.
The ad itself describes how Planet Orange Home Greening Services will save you money on your utilities. And the ad says you will receive a free home energy audit. Planet Orange is trying to appeal to an audience that is concerned about the environment.
Planet Orange also offers an in-home assessment. Clearly the company believes it can sell itself by offering its first services for no cost.
The company offers its phone number and website on the ad. The tag phrase, "living green can save you green," appeals to just about anyone. Just about everyone is looking to lower their energy expenses.
The company line, "Doing the right thing was never so easy," is almost an attack on people who don't save energy. This ad assumes that the audience's value is living a green lifestyle.
Wednesday, November 10, 2010
Word of the Week #10
litigious- inclined to dispute or disagree; argumentative.
Apple's iOS 4.2 Update Boosts iPhone 3G Perfomance
But will it be enough to quiet litigious iPhone owners unhappy with Apple's last update?
The lawyer was litigious in court.
Apple's iOS 4.2 Update Boosts iPhone 3G Perfomance
But will it be enough to quiet litigious iPhone owners unhappy with Apple's last update?
The lawyer was litigious in court.
Friday, November 5, 2010
Media Ethics symposium
At the third annual Spuler Media Ethics Symposium, four public relations speciliast stressed the importance of upholding your moral compass. Although I am a journalism major, I was able to apply much of what they said to my job.
Jonathan Hirshon brought up real examples of withholding information in a press release. He said, for example, if you know that one and a million people have a chance at getting cancer from a drug, and you withhold that information, then you aren't being ethical. I immediately thought about my journalism stories and how they need to be balanced. Presenting an unbalanced story is unethical in its own way, because readers may believe one side is true when in reality there is a huge opposing viewpoint that readers don't get.
The speakers also talked about the stakes being higher in today's market. "Google never forgets" was a line from one of the speakers. It was reference to the fact that if you do something unethical, it will never escape, whereas a few decades ago, that wasn't necessarily the case.
Ultimately, Hirshon said the moment you are considering if the ends just the means, you should stop yourself, because the day when you wake up and you can't look at yourself in the mirror is the day you've lost your ethical nature.
Jonathan Hirshon brought up real examples of withholding information in a press release. He said, for example, if you know that one and a million people have a chance at getting cancer from a drug, and you withhold that information, then you aren't being ethical. I immediately thought about my journalism stories and how they need to be balanced. Presenting an unbalanced story is unethical in its own way, because readers may believe one side is true when in reality there is a huge opposing viewpoint that readers don't get.
The speakers also talked about the stakes being higher in today's market. "Google never forgets" was a line from one of the speakers. It was reference to the fact that if you do something unethical, it will never escape, whereas a few decades ago, that wasn't necessarily the case.
Ultimately, Hirshon said the moment you are considering if the ends just the means, you should stop yourself, because the day when you wake up and you can't look at yourself in the mirror is the day you've lost your ethical nature.
Wednesday, November 3, 2010
Word of the Week #9
Scintillating- animated; vivacious; effervescent.
Jaguars at Bills halftime observations on ESPN.com
Roscoe Parrish has been criticized for his aversion to contact as a receiver, but he made a scintillating catch, leaping high for the ball and coming down with it despite a big undercut hit that sent him cartwheeling.
The soccer player's scintillating shot that traveled perfectly into the corner of the net from 30 yards away was the game's lone goal.
Jaguars at Bills halftime observations on ESPN.com
Roscoe Parrish has been criticized for his aversion to contact as a receiver, but he made a scintillating catch, leaping high for the ball and coming down with it despite a big undercut hit that sent him cartwheeling.
The soccer player's scintillating shot that traveled perfectly into the corner of the net from 30 yards away was the game's lone goal.
copy edit the world part 3
Spartan Daily article SJSU men's water polo team prepares for 2010-11 season
November 2, 2010
assion, commitment and team camaraderie have helped the SJSU water polo team fight through past struggles and gain a positive outlook towards the future, said the team’s treasurer.
In the AP Style Book, "towards" doesn't work. It's "toward."
The same year the team also had access to a huge recruiting class, with ten new freshman added to the roster.
"freshman" should read "freshmen"
In 2006 the team held a fundraising campaign and was able to easily pay off all of their league fees, Wagner said.
team is a collective noun, "their" should be "its"
Spartan Daily article: Giants win the World Series
November 1, 2010
The Giants pitching lead the major leagues with a 3.36 ERA (earned runs allowed) during the regular season, according to the MLB website.
"lead" should be past tense "led"
Spartan Daily article: San Jose Sharks beat out New Jersey Devils in Oct. 27 game
October 27, 2010
The Sharks top-line of captain and center Joe Thornton, along with wingers Patrick Marleau and Dany Heatley, took it upon themselves to get carry the Sharks out of their early season funk.
the word carry should be deleted. The sentence makes no sense.
November 2, 2010
assion, commitment and team camaraderie have helped the SJSU water polo team fight through past struggles and gain a positive outlook towards the future, said the team’s treasurer.
In the AP Style Book, "towards" doesn't work. It's "toward."
The same year the team also had access to a huge recruiting class, with ten new freshman added to the roster.
"freshman" should read "freshmen"
In 2006 the team held a fundraising campaign and was able to easily pay off all of their league fees, Wagner said.
team is a collective noun, "their" should be "its"
Spartan Daily article: Giants win the World Series
November 1, 2010
The Giants pitching lead the major leagues with a 3.36 ERA (earned runs allowed) during the regular season, according to the MLB website.
"lead" should be past tense "led"
Spartan Daily article: San Jose Sharks beat out New Jersey Devils in Oct. 27 game
October 27, 2010
The Sharks top-line of captain and center Joe Thornton, along with wingers Patrick Marleau and Dany Heatley, took it upon themselves to get carry the Sharks out of their early season funk.
the word carry should be deleted. The sentence makes no sense.
Japanese Internment Memorial Essay
1.The Japanese-American Internment was an American reaction to the bombing of Pearl Harbor in World War II. Immediately following the bombing, the FBI raided the houses of Japanese-Americans and sent them to internment camps.
2. Ruth Asawa was one of the approximately 40,000 Japanese-American children sent to internment camps. In her free time, she would draw and paint with other professional interned artists. Asawa used her experiences to her advantage, becoming one of the most decorated sculptists of all time.
3. In Japantown in San Jose, every single business was shut down because of the internment. Within the next decade, post-internment, Japanese-Americans rebuilt their businesses in San Jose.
4. At SJSU, 125 Japanese-Americans were forced to out in the middle of their education. That numbered represent more than half of all interned people in the CSU system.
The Japanese Internment Memorial shows a timeline for Japanese-Americans in America symbolized by vignettes. The vignettes show the culture that Japanese-America brought to the U.S. before they were interened. Once they were interned, the vignettes show the suffering of families broken apart. The vignettes accurately show how Japanese-Americans were void of a free life. Rather, they were trapped in an internment camp while guards in watchtowers made sure they couldn't escape. And lastly, the vignettes show that the Japanese-Americans overcame the internment and can live life freely now.
The first vignette that stood out to me was the two FBI agents forcing a Japanese-American to leave. This marked the beginning of the internment, and eventually 110,000 Japanese-Americans were forced into military areas. The American government had no evidence to suggest that Japanese-Americans were going to organize and attack the homeland, yet the FBI forced them to move anyway.
The next vignette that spoke to me was the one of two families separated by a curtain. Living conditions were inhumane, yet some Japanese-Americans made the best of them. Ruth Asawa used her free time to practice her artistic abilities. Asawa's experiences at the internment camp paved the way for a lot of her art.
The last vignette that had significance to me was the paper airplane. As Professor McCune said, things could get out, but the Japanese-Americans couldn't. I think it was a symbol of freedom for everyone but the Japanese. The effect of your freedom for an extended period of time can't be measured. The people in the internment camps lost their privilege of receiving the highest education. One-hundred and twenty SJSU students were interned. Not only did they lose valuable time for education, they might have lost their innocence of humanity as well. Overall, Japanese-Americans moved past the internment, and in San Jose, they rebuilt Japantown as if the internment never happened.
Unfortunately, I do think something like this could happen again. My trust in humanity isn't as high as I want it to be. If war is possible, then an internment can't be out of the question. After 9/11, Muslims in America faced discrimination. I fear that all it would take is one more organized attack by Muslims for American to overreact. In other countries, this type of hatrid still exists. For example, North Koreans would very likely imprison South Koreans if they entered their land.
2. Ruth Asawa was one of the approximately 40,000 Japanese-American children sent to internment camps. In her free time, she would draw and paint with other professional interned artists. Asawa used her experiences to her advantage, becoming one of the most decorated sculptists of all time.
3. In Japantown in San Jose, every single business was shut down because of the internment. Within the next decade, post-internment, Japanese-Americans rebuilt their businesses in San Jose.
4. At SJSU, 125 Japanese-Americans were forced to out in the middle of their education. That numbered represent more than half of all interned people in the CSU system.
The Japanese Internment Memorial shows a timeline for Japanese-Americans in America symbolized by vignettes. The vignettes show the culture that Japanese-America brought to the U.S. before they were interened. Once they were interned, the vignettes show the suffering of families broken apart. The vignettes accurately show how Japanese-Americans were void of a free life. Rather, they were trapped in an internment camp while guards in watchtowers made sure they couldn't escape. And lastly, the vignettes show that the Japanese-Americans overcame the internment and can live life freely now.
The first vignette that stood out to me was the two FBI agents forcing a Japanese-American to leave. This marked the beginning of the internment, and eventually 110,000 Japanese-Americans were forced into military areas. The American government had no evidence to suggest that Japanese-Americans were going to organize and attack the homeland, yet the FBI forced them to move anyway.
The next vignette that spoke to me was the one of two families separated by a curtain. Living conditions were inhumane, yet some Japanese-Americans made the best of them. Ruth Asawa used her free time to practice her artistic abilities. Asawa's experiences at the internment camp paved the way for a lot of her art.
The last vignette that had significance to me was the paper airplane. As Professor McCune said, things could get out, but the Japanese-Americans couldn't. I think it was a symbol of freedom for everyone but the Japanese. The effect of your freedom for an extended period of time can't be measured. The people in the internment camps lost their privilege of receiving the highest education. One-hundred and twenty SJSU students were interned. Not only did they lose valuable time for education, they might have lost their innocence of humanity as well. Overall, Japanese-Americans moved past the internment, and in San Jose, they rebuilt Japantown as if the internment never happened.
Unfortunately, I do think something like this could happen again. My trust in humanity isn't as high as I want it to be. If war is possible, then an internment can't be out of the question. After 9/11, Muslims in America faced discrimination. I fear that all it would take is one more organized attack by Muslims for American to overreact. In other countries, this type of hatrid still exists. For example, North Koreans would very likely imprison South Koreans if they entered their land.
Monday, November 1, 2010
IMHO #1
Title: NFL fines players left and right
On any given Sunday, you will find 22 of the most athletically gifted people in the world attempt to bruise each other on the gridiron.
The picture I'm describing is the National Football League.
I have been a fan on the NFL for years because it is a forum for bone-crushing hits, jaw-dropping runs and unbelievable plays.
But when do you decide that players are at such a high risk for injury that the game needs to be changed?
NFL Commissioner Roger Goodell has been coming down hard on players lately for nasty hits. With an influx in dangerous hits in recent weeks, fines have reached $75,000.
The NFL is under some serious scrutiny for its protection of its players. Just as boxing has lost much of its lore over the years for being too barbaric, the NFL potentially faces that same consequence.
Goodell has fined players on a weekly basis for illegal hits since he's been commissioner. I believe that he is doing the right thing by attacking players' wallets for some malicious hits that truly deserve fines.
But suddenly upping the ante to $75,000 for some hits that weren't even illegal bothers me. The Pittsburgh Post Gazette reported that Steelers linebacker James Harrison was unfairly fined for a hit that was legal. http://www.post-gazette.com/pg/10292/1096447-100.stm
I agree with Harrison, and his hit was one of many over the last couple weeks that has been wrongly fined.
Part of what makes football so great is that it is so violent. Unfortunately, players have been restricted over the last few years by rules that intend to make the league less violent.
For example, it is now illegal to hit a quarterback high (helmet area), or low (below the knees). Although these rules have the right intention, "illegal" hits are just as common as ever.
I believe the reason is the game is happening so fast that they are inevitable. I don't think fines or rule changes are acting as a deterrent for players to hit illegally.
I believe Goodell is panicking that the NFL may lose some popularity by its violence, but I don't like that he is overreacting by fining players inordinate amounts because of the pressure he is under.
Plus, some of the players who are being fined aren't hitting illegally, but the result of their hits look so bad that they are getting fined.
Ultimately, if an NFL player walks on the field with the intent to maliciously injure the opposing team, then that player should be fined, suspended, or even imprisoned.
But until we can prove the intent of such players, changing the game with ridiculous rules and raising the amounts of fines isn't going to solve the inevitbale problem that the NFL is violent.
If anything, Goodell's actions will alienate his diehard fan base, including the author of this column.
On any given Sunday, you will find 22 of the most athletically gifted people in the world attempt to bruise each other on the gridiron.
The picture I'm describing is the National Football League.
I have been a fan on the NFL for years because it is a forum for bone-crushing hits, jaw-dropping runs and unbelievable plays.
But when do you decide that players are at such a high risk for injury that the game needs to be changed?
NFL Commissioner Roger Goodell has been coming down hard on players lately for nasty hits. With an influx in dangerous hits in recent weeks, fines have reached $75,000.
The NFL is under some serious scrutiny for its protection of its players. Just as boxing has lost much of its lore over the years for being too barbaric, the NFL potentially faces that same consequence.
Goodell has fined players on a weekly basis for illegal hits since he's been commissioner. I believe that he is doing the right thing by attacking players' wallets for some malicious hits that truly deserve fines.
But suddenly upping the ante to $75,000 for some hits that weren't even illegal bothers me. The Pittsburgh Post Gazette reported that Steelers linebacker James Harrison was unfairly fined for a hit that was legal. http://www.post-gazette.com/pg/10292/1096447-100.stm
I agree with Harrison, and his hit was one of many over the last couple weeks that has been wrongly fined.
Part of what makes football so great is that it is so violent. Unfortunately, players have been restricted over the last few years by rules that intend to make the league less violent.
For example, it is now illegal to hit a quarterback high (helmet area), or low (below the knees). Although these rules have the right intention, "illegal" hits are just as common as ever.
I believe the reason is the game is happening so fast that they are inevitable. I don't think fines or rule changes are acting as a deterrent for players to hit illegally.
I believe Goodell is panicking that the NFL may lose some popularity by its violence, but I don't like that he is overreacting by fining players inordinate amounts because of the pressure he is under.
Plus, some of the players who are being fined aren't hitting illegally, but the result of their hits look so bad that they are getting fined.
Ultimately, if an NFL player walks on the field with the intent to maliciously injure the opposing team, then that player should be fined, suspended, or even imprisoned.
But until we can prove the intent of such players, changing the game with ridiculous rules and raising the amounts of fines isn't going to solve the inevitbale problem that the NFL is violent.
If anything, Goodell's actions will alienate his diehard fan base, including the author of this column.
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