Target audience

In the Silicon Valley Metro, I found a full page ad from the company Planet Orange.

The target audience of this ad must be upper-middle class people of any gender. The picture of the house in the ad appeals to homeowners and the picture of the parents holding a child appeals to parents, mainly ages 25-50. The magazine likely supports the environment with an ad about saving energy and helping the environment.

The ad itself describes how Planet Orange Home Greening Services will save you money on your utilities. And the ad says you will receive a free home energy audit. Planet Orange is trying to appeal to an audience that is concerned about the environment.

Planet Orange also offers an in-home assessment. Clearly the company believes it can sell itself by offering its first services for no cost.

The company offers its phone number and website on the ad. The tag phrase, "living green can save you green," appeals to just about anyone. Just about everyone is looking to lower their energy expenses.

The company line, "Doing the right thing was never so easy," is almost an attack on people who don't save energy. This ad assumes that the audience's value is living a green lifestyle.